Elżbieta Pawlak

About Elżbieta Pawlak 

Work Experience

Most recently, at Clickout Media (2023–2026), Elżbieta ran simultaneous link-building campaigns across iGaming, fintech, and tech in multiple regions (US, UK, AU, CA, Europe, and Asia), vetting domains for authority and relevance, monitoring link stability, and conducting competitor backlink analysis. As Off-Page SEO Manager for the Polish market at Time2Play (2021–2023), she owned end-to-end link-building strategy — from keyword research to outreach execution and performance reporting — while managing freelance content production and disavow processes. Earlier, she worked as an SEO Link Analyst at Data Driven Results (2018–2020) and an SEO Outreach Agent at Media Skunk Works (2015–2017), both in the UK, conducting backlink audits, disavow reviews, and outreach campaigns for commercial and iGaming clients. Alongside her full-time roles, she has also worked as a Freelance SEO & Content Specialist, including leading link-building and content strategy for an e-commerce project with content cited by LLMs, and providing Polish–English translation and localisation.

Skills

Elżbieta is proficient with Ahrefs, SEMrush, Majestic, Moz, Google Analytics, Google Search Console, PitchBox, BuzzStream, and Hunter.io, and has hands-on experience with AI-assisted content workflows and LLM source evaluation (GEO/AEO).

Education

IV LO im. Mikołaja Kopernika, Rybnik, Poland.

Languages

Polish (native), English (fluent, C1/C2).