Job/Position: Performance Marketing Manager
Kabi Kalpataru Biswas is a performance marketing manager at AirAdvisor with 11 years of experience driving measurable growth across B2B and B2C markets in Europe, North America, Asia, and Australia. He brings a data-driven, full-funnel approach to paid acquisition, combining performance marketing with product and growth strategy.
Kabi joined AirAdvisor in April 2026 as performance marketing manager, leading paid acquisition across multiple channels to drive market expansion and customer growth for AirAdvisor's flight compensation platform.
Before AirAdvisor, Kabi managed over €650,000 in monthly paid media spend (€7.8M annually) as a performance marketer at Downtown Digital B.V. in the Netherlands, running campaigns across Google Ads, Meta, LinkedIn, and Bing for B2B and B2C clients in the US and Europe. During that period he generated 4,000+ qualified leads per month and reduced client cost-per-lead by 81% within 4 months.
Prior to that, he led growth marketing at Prime Marketing B.V. for European SaaS clients, launching ABM and multi-channel campaigns that produced sales-qualified leads at €5.80 each. He also spent nearly 3 years as a digital marketing specialist at IES Portal (Sydney), where he achieved a 423× return on ad spend for a high-ticket legal services provider and grew organic traffic to 10,000+ monthly visitors.
Earlier in his career, Kabi was the first marketing hire at ADN Telecom Limited in Dhaka, a B2B SaaS and cloud startup where he spent over 4 years. He built and led a cross-functional marketing team of 17, scaled annual revenue from zero to €5.4M, captured the #2 market position in Bangladesh's SaaS sector, and ranked #1 for over 300 high-difficulty keywords through content-led SEO.
He began in product marketing at Robi Axiata and Airtel Bangladesh, a multinational telecommunications company with over 40 million subscribers. There he drove 84% revenue growth for a mobile FinTech product, acquired over 1 million users, and was recognised as Employee of the Quarter and Star Performer.
Kabi's work spans paid acquisition (Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, TikTok Ads), conversion optimisation, go-to-market strategy, marketing analytics (GA4, GTM, SQL, Looker Studio, Funnel.io), and marketing automation (HubSpot, Apollo, Salesforce). He has hands-on experience managing multi-million euro budgets with a focus on ROI and ROAS optimisation.
Kabi holds a Master of Arts in Media Innovation from Breda University of Applied Sciences in the Netherlands (2023), where he graduated Cum Laude with a GPA of 8.1/10 and won the Warner Music Benelux Product Innovation Competition. He also holds an Executive MBA in Marketing from BRAC University in Bangladesh (2022, GPA 3.8/4.0) and a Bachelor of Business Administration in Marketing from Khulna University, Bangladesh (2011).
Kabi holds a Certified Scrum Product Owner (CSPO) credential alongside professional certifications from Google and LinkedIn, among 63 certifications in total covering digital marketing, performance advertising, and data analytics.
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