Job/Position: Product Manager
Maria Volkova is a product and growth specialist with over 10 years of experience in digital marketing and more than 5 years working on B2C SaaS products and mobile applications. Her professional focus lies at the intersection of product development, user experience, and data-driven growth, with a strong track record of turning customer insights into measurable product improvements.
At AirAdvisor, Maria contributes her expertise in user acquisition, retention, and product optimisation, supporting the development of customer-centric solutions that improve engagement, reduce churn, and drive sustainable growth. She is particularly experienced in collaborating across marketing, product, and customer support teams to align business goals with real user needs.
Across her career, Maria has worked in both product management and marketing leadership roles, delivering tangible business results through structured data analysis and experimentation. Her experience includes:
Her work is guided by a user-first mindset and a clear understanding of how product decisions impact long-term customer value.
Maria is motivated by building products that genuinely improve people’s everyday experiences. She thrives in fast-moving environments where experimentation, collaboration, and continuous improvement are essential. Her approach combines analytical thinking with practical execution, ensuring ideas translate into real-world outcomes.
As part of her professional growth, Maria has earned the following certifications:
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