At AirAdvisor, Paulina contributes her expertise in product strategy, data analytics, and customer-centric platform development, supporting the evolution and optimisation of products designed to improve user experience, operational efficiency, and long-term growth.
Professional background
Prior to joining AirAdvisor, Paulina served as Product Manager of International Markets at Mastercard, where she led development and scaling of loyalty & engagement digital products across 18+ European markets. She worked across the full product lifecycle—from discovery and design to launch, optimisation, and market expansion— leveraging data analytics to drive engagement, revenue growth, and customer activation.
Previously, she held product and leadership roles across multiple companies across global payment processing & networks, technology & software, fintech, and travel sector, where she managed global and regional product portfolios, led cross-functional teams, and drove measurable growth in conversion, market share, and revenue. Her experience also includes building omnichannel e-commerce platforms, loyalty products, customer engagement systems, SaaS and platform-based products.
Across her career, Paulina has consistently operated at the intersection of technology, business, data & analytics, working closely with engineers, designers, commercial teams, and senior stakeholders to bring complex products to market and scale them successfully.
Core areas of expertise
- Product leadership and product lifecycle management
- Data-driven product strategy and analytics
- B2B2C platforms, loyalty, and engagement products
- International market expansion, development and product localisation
- Customer experience and user-centric design
- Cross-functional and stakeholder leadership
Education & professional training
Paulina holds a Master’s degree in Economics from the Warsaw School of Economics (SGH), with a focus on financial markets and investment banking. She also earned a Bachelor’s degree in Business from Olympus University in Warsaw.
Her professional development includes extensive trainings in product, market and business strategy, product-market fit, design thinking, data analytics, AI for product management, supporting her analytical and execution-focused approach to product leadership, while keeping user experience at the heart of her decision-making.
Courses and Certifications
As part of her professional growth, Paulina has earned the following certifications:
- Digital Marketing and GDPR (data protection) - (2025) - Udemy
- Product Management: Building a Product Strategy (2025) - LinkedIn Learning
- Data-Driven Product Management (2025) - LinkedIn Learning
- E2E Product Management
- Product-Market Fit
- Designing Product Metrics
- Design Thinking
- AI for Product Management
- Big Data Analytics
- Data Strategy & Management
- Academy of Marketing, Brand
- Strategy & Management
- Business Negotiations
- Presentations & Public Speaking
- Team Management & Motivation