Our Editorial Guidelines

The content we publish at AirAdvisor reflects our dedication to legal integrity, accuracy, and transparency. We also ensure legal compliance for all the countries we operate in, including the UK, EU, US, and Canada. 

Author Expertise

All our content is written by qualified professionals who understand the industry and the laws that shape it.

Our editorial team:

• Is legally trained and/or has experience in air travel. They also further their knowledge through professional development and are encouraged to enhance their credentials in legal and travel tech.
• Stays up to date with new and evolving laws and passenger rights regulations.
• Works with qualified legal professionals who review their writing for legal accuracy and regulatory compliance
• Employs case law references and legal precedent to craft their content.

Legal Compliance in Multiple Countries

The material we produce meets the legal standards for the countries and regions we cover. 

European Union

• GDPR compliance for all data protection content
• EU consumer rights directives adherence
• EC261 regulation accuracy and updates
• Consumer protection authority compliance (ASA, national authorities)

United Kingdom

• Post-Brexit consumer protection standards
• CAA regulation compliance
• UK-specific passenger rights accuracy
• Advertising Standards Authority (ASA) requirements

United States

• State bar requirements for legal content
• FTC advertising and marketing compliance
• DOT passenger rights standards

Canada

• Provincial law association requirements
• Canadian Transportation Agency compliance
• Consumer protection legislation adherence
• Bilingual content considerations where required

Legal Disclaimer & Risk Management

All the content we publish includes clear legal disclaimers to protect our customers as well as our organization. We make it clear that our material is designed for information and educational purposes and not for actual legal advice. While our team diligently monitors regulatory and legal changes, court practices, we cannot assume liability for accuracy of the content at all times as changes may happen from time to time without notice. 

To support transparency and liability standards, we always add:

• Statements to clarify that the content is not meant to substitute legal advice.
• Disclaimers that adhere to specific regional requirements in the US, EU, UK, and Canada
• Clarification that interaction with our site or services does not establish an attorney-client relationship.
• An explanation of our legal responsibility on the use, handling, and interpretation of our content.
• Disclaimers tailored to legal insurance requirements for continued protection. 

Claims Substantiation Standards

We substantiate all the claims we make in our content with the following:

• Legal documentation for our 98% success rate claim for valid legitimate claims
• Evidence supporting our “up to €600” statements
• Evidence for assertions that our service is “14% cheaper than our competition”
• Documentation for all statistical claims

Intellectual Property & Copyright Compliance

By following strict citation and attribution standards, our content complies with copyright laws and other legal requirements. This means we use the correct legal citation format and follow fair use guidelines and copyright laws when referencing passenger rights laws, court decisions and third party content and/or third party subject matter experts. 

Client Confidentiality & Privacy Protection

All the content we create follows strict attorney-client privilege standards so that sensitive information is never shared. Our case studies, for example, are fully anonymized. We also get full, documented consent before adding any identifiable details.

When it comes to the editorial process, we make sure all data is protected by redacting sensitive content to stay in full compliance with all confidentiality agreements. 

Academic Excellence Standards

The content we publish must be supported by reputable academic and professional references including official government publication, peer-reviewed research and correctly cited court decisions. Whenever possible, we work with academic institutions and seek the advice of industry experts to support our insights. We also cross-check our facts by using multiple sources and verify our content with expert reviews and regular updates and audits. 

E-E-A-T Compliance Framework

AirAdvisor follows the Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) guidelines to ensure our content is well crafted and reliable. This means every piece is reviewed by licensed, credentialed legal professionals or experts in aviation or travel law. We also encourage our writers to pursue further training and understanding of aviation law and passenger rights regulations. 

We achieve authority with our content by collaborating with industry experts who are members of professional associations like the American Bar Association, the Association of European Lawyers, and ILA Canada. These professionals have been quoted by reputable media sources and/or have been cited by other legal publications. 

Finally, we establish trust by being upfront and transparent about our sources and methodology, always documenting how each piece was developed. If there is any conflict of interest, we disclose it immediately, and  we follow a rigorous process for correcting and updating articles as laws and regulations evolve over time. 

Content from Humans for Humans 

Even though AI can be a great tool, we don’t think it works well for producing high-quality, accurate content. So, to better communicate with our readers, we only publish content created by humans. We do not publish AI-generated content anywhere on our website.

Every piece of content we create is based on thorough research and undergoes a manual validation, analysis, composition, review, and editing process. We also use high-accuracy AI and plagiarism detectors to prevent non-human and stolen material from being published on our site. Unfortunately, even the best detection software can fall short from time to time, but we do everything possible to ensure that only human content goes live.

Professional Standards & Compliance

The editorial team ensures that all content complies with aviation and passenger rights regulations for the countries where we do business, including aviation authorities like the CAA, FAA, EASA, and Transport Canada. We also perform regular audits to make sure all safety, operational, and passenger rights information is correct and current. 

AirAdvisor’s content also follows the guidelines created by the Federal Trade Commission (FTC), the Advertising Standards Authority (ASA), and other consumer protection organizations. The claims we make are backed by verified data and ensure truth in advertising so we can continue building trust with our customers.

Professional Liability Integration

AirAdvisor keeps rigorous professional liability standards protected by $1 million USD in coverage. Our high risk content is vetted with a complete legal review and assessment to verify its accuracy and ensure that it is defensible and compliant. If required, we inform our insurance provider about any potential issues. This allows us to maintain our terms of coverage and to continue producing legally sound content.

Record Keeping & Documentation 

We keep a legal audit trail to track each stage of our content as it's developed. In doing this, all updates, and changes are recorded so we can prove regulatory compliance at all times. Furthermore, we adhere to strict content retention schedules by keeping records for a minimum of 7 years, in keeping the legal standards. 

To ensure that all procedures are followed and our documentation is complete and up-to-date, we perform regular compliance audits that adds to our transparency and safeguards our professional liability coverage and regulatory standing. 

Our Quality Control Process

AirAdvisor checks to ensure that all our material meets or exceeds our legal, editorial, and ethical standards. 

1. Content creation starts with an editorial and legal review where experts check for accuracy, clarity, and compliance.
2. Before publication, each article is given a final approval from a qualified attorney and undergoes a thorough check before going live.
3. After publication we do regular audits and updates to ensure accuracy as well as implement feedback from our readers.
4. Finally, we flag any high-risk content for additional review.

Accessibility & Inclusivity Standards

To make our content universally accessible, we write in plain language so that complex legal information is more easily understood. We provide these resources in over 20 languages, so passengers from around the world have access to reliable legal information that is localised to reflect regional differences and travel customs.

We’re also committed to digital inclusivity meaning that our content is optimizedd for mobile devices. Plus, we adhere to WCAG accessibility guidelines so users with cognitive, visual, and hearing impairments can use our site.