In her role at AirAdvisor, Joanna oversees writing, editing, and content quality assurance across AirAdvisor’s digital products. She works closely with legal reviewers, data teams, and subject-matter experts to ensure that all published content meets high editorial, legal-accuracy, and consumer-trust standards.
Professional background
Joanna brings a strong background in broadcasting and journalism, with experience at Discovery Network and Cumulus Broadcasting, where she worked in creative leadership roles and developed audience-focused content.
To date, her writing has been recognized by The New York Times, The Toronto Sun, The Sun (UK & US), The Seattle Times, Dallas News, and Consumer Affairs. Early in her career, she contributed to The Village Voice and worked as a stringer for the San Francisco Chronicle.
Joanna is also an experienced professional voice actor and audiobook narrator, with over 150 audiobooks recorded. Her voice has been used in global campaigns for brands including Volvo, NBC Universal, and HGTV.
Education
Joanna holds a Bachelor of Arts in Dramatic Arts from the University of California, Berkeley, with a concentration on playwriting and directing. This experience helped shape her approach to narrative structure, audience engagement, and clarity of communication, skills she applies directly to consumer-facing legal and aviation content.
Core areas of expertise
- Aviation and air passenger rights
- Consumer protection and public-interest content
- Editorial leadership and content governance
- Long-form journalism and legal explainers
- Media writing and broadcast storytelling
- Content accuracy, clarity, and tone consistency
Personal note
Based in rural Nova Scotia, Joanna spends her free time painting, illustrating, and writing children’s books. Her background in storytelling continues to inform her commitment to making important consumer information clear, engaging, and impossible to ignore.