Alex began his career in 2008 as a journalist for a local newspaper in Romania. In 2017, he transitioned into freelance writing, working with international brands and discovering a strong interest in content planning and strategy. Since then, he’s honed his skills across a wide range of topics, helping teams shape their content with purpose and precision.

He studied International Economic Relations at the Academy of Economic Studies in Bucharest and continues to pursue professional development through ongoing courses in writing, marketing, and content strategy.

A lifelong learner and enthusiastic traveller, Alex has visited more than half of the countries in Europe. He has a special love for medieval cities, art museums, and quiet corners full of history. When not travelling or writing, he can usually be found reading, researching, or binge-watching his latest streaming obsession.