Job/Position: Head of Partnerships & Affiliate Marketing
Marta Babío Godínez is a senior partnerships and affiliate marketing leader with over 10 years of experience building, scaling, and optimising international partnership programmes across the technology, travel, and digital commerce sectors. Her expertise lies in driving sustainable revenue growth through strategic partnerships, affiliate networks, and cross-functional collaboration.
At AirAdvisor, Marta serves as Head of Partnerships, where she leads the global affiliate strategy and partner ecosystem. Her role focuses on expanding international reach, strengthening high-impact partnerships, and ensuring performance-driven collaboration across key affiliate networks and platforms.
Prior to joining AirAdvisor, Marta held senior partnership and affiliate leadership roles at global companies including Kayak, Google (employed by Teleperformance, TP), and HelloTickets. At Hellotickets (KAYAK), she managed strategic partnerships across EMEA and LATAM, overseeing partner pipelines worth up to €1.5M per month and supporting regional growth through data-led optimisation and cross-team coordination.
At TP's Google project (At Google), Marta worked as a Senior Digital Account Manager and Google Ads Trainer, consistently exceeding sales targets, supporting large-scale advertiser portfolios, and delivering training programmes for international teams. Her earlier experience also includes communications and partnership roles within European institutions and global organisations, providing her with a strong foundation in stakeholder management, public-sector collaboration, and international communications.
Across her career, Marta has worked closely with executive leadership, product, marketing, and commercial teams to design and execute partnership strategies that balance revenue growth, operational efficiency, and long-term value creation.
Marta holds a Master of Science in Communication Studies from Vrije Universiteit Brussel, specialising in new media and European society, and a Bachelor of Arts in European Studies from Maastricht University. Her academic background supports her strategic, data-informed approach to partnerships, communications, and international market development.
As part of her professional growth, Marta has earned the following certifications:
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