At AirAdvisor, Joanna leads editorial standards and content development across global markets, ensuring that passenger rights information is factually accurate, clearly structured, and aligned with applicable legal frameworks.
As Senior Editor & Content Lead, Joanna oversees writing, editing, and content quality assurance across AirAdvisor’s digital products. She works closely with legal reviewers, data teams, and subject-matter experts to ensure that all published content meets high editorial, legal-accuracy, and consumer-trust standards.
Her role directly supports AirAdvisor’s mission to educate passengers about their rights and airline obligations in a way that is practical, transparent, and easy to understand.
Professional background
Joanna brings a strong background in broadcasting and journalism, with experience at Discovery Network and Cumulus Broadcasting, where she worked in creative leadership roles and developed audience-focused content under tight deadlines.
Her writing and reporting have been cited by The New York Times, The Toronto Sun, The Sun (UK & US), The Seattle Times, Dallas News, and Consumer Affairs. Early in her career, she contributed cultural criticism to The Village Voice and worked as a stringer for the San Francisco Chronicle.
In addition to editorial leadership, Joanna is an experienced professional voice actor and audiobook narrator, with over 150 audiobooks recorded and voice work for global brands including Volvo, NBC Universal, and HGTV.
Education
Joanna holds a Bachelor of Arts in Theatre from the University of California, Berkeley, where she studied playwriting and directing. This training shaped her approach to narrative structure, audience engagement, and clarity of communication—skills she applies directly to consumer-facing legal and aviation content.
Core areas of expertise
- Aviation and air passenger rights
- Consumer protection and public-interest content
- Editorial leadership and content governance
- Long-form journalism and legal explainers
- Media writing and broadcast storytelling
- Content accuracy, clarity, and tone consistency
Personal note
Based in rural Nova Scotia, Joanna balances her editorial work with painting, illustration, and writing children’s books. Her background in storytelling continues to inform her commitment to making important consumer information clear, engaging, and impossible to ignore.
Courses and Certifications
As part of her professional growth, Joanna has earned the following certifications:
- GDPR - standard data protection staff training (2025) - Udemy
- Advanced Content and Social Tactics to Optimize SEO (2025) - University of California, Davis
- Viral Marketing and How to Craft Contagious Content (2025) - University of Pennsylvania
- Strategic Content Marketing: Attract, Engage, and Retain (2025) - LinkedIn Learning
- Writing That Sells - 50+ Content Creation Techniques (2025) - Udemy